English for Specific Purposes Module 3: MARKETING
(English for Marketing)

This module aims to introduce marketing as a study of the ways in which organisations interact with consumers and other organisations
and explain that marketing is a rigorous and rewarding subject that examines dynamic decision-making processes and assesses how these decisions impact on and are affected by internal and external environments. Students will also attempt to translate marketing-related content and compile their own bilingual marketing glossaries that will help them in their future careers.