Organisation of Events
(OE)

The main task is to introduce goals and implementation of the organisation of events subject to the students; present influence to the culture, economics, business and consumer‘s personality, to deliver marketing opportunities through  events and to prepare managers who would be able to innovatively and creatively plan, execute and evaluate events.

Main topics:

  • Event concept, goals and types. 
  • Process and stages of the organisation of events.
  • Event planning, managing, execution and evaluation.
  • Events’ influence to the culture, economics, business and consumer‘s personality. 
  • Consumer segments of contemporary events and their needs.
  • Global market of events and latest trends in the mobile e-society. 
  • Aspects and possibilities of marketing through events.
  • Event’ marketing and new communication review.
  • Event opportunities in modern dynamic global market.